How could they miss something right before their eyes? This form of invisibility depends not on the limits of the eye, but on the limits of the mind. But the viewers were so focused on watching for the gorilla that they overlooked other unexpected events, such as the curtain in the background changing color. This time viewers were expecting the gorilla to make an appearance. In fact, some people looked right at the gorilla and did not see it. After about 30 seconds, a woman in a gorilla suit sauntered into the scene, faced the camera, thumped her chest and walked away. In our best-known demonstration, we showed people a video and asked them to count how many times three basketball players wearing white shirts passed a ball. For more than a decade, my colleagues and I have been studying a form of invisibility known as inattentional blindness.
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